LCM: Private White V.C. SS17

private-white

Summer travelling is the motive for Private White V.C. and boy did they pull it off, obviously. Maintaining their English gentleman tone, Private White V.C. delve into the world of relaxed dressing. But don’t be fooled when I use the word relaxed because Private White V.C.’s ‘off duty’ is still levels above the typical idea of casual wear.

Loose linen shirts and wide leg trousers complete with rolled up sleeves and turned up cuffs hint to the laid back demeanour, while cotton blends, cashmere and chambray fill the space which is designed to emulate an airport boarding gate. Private White V.C. always come through with their presentations.

private-white

private white

Aligning with the mantra ‘if it ain’t broke, don’t fix it’, Creative Director Nick Ashley utilises front running pieces and colour palettes from past seasons. The safari jacket and stone, olive and navy hues all make reappearances, while of the season pieces such as lightweight shorts and cargo bags are introduced.

private-white

private-white

Ashley’s aim in ‘removing all stuffiness out of British clothing for the warmer weather’ is seen in the effortless nonchalance that each piece has. It’s a classy collection with an informal touch and it’s executed incredibly well.

I’m all for casual cool and Private White V.C. pulls it off with ease. Ashley perfects the art of quality clothing without the gimmicks. It’s so easy to become caught up within the glitz and glamour of fashion – too much flash, too much sparkle. With Private White V.C., you can always guarantee classic British clothing with simplicity at the forefront. 

private-white

private white

For more fashion reviews, why not read up on Matthew Miller or Sid Neigum.

Photography: Dan Watson

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