Top Tips for a Journalist at London Fashion Week

Last month, I got the chance to attend London Fashion Week with The Future Vintage Magazine as a journalist and it was fab! More on how I got the position here, but read on for my top tips for a journo at LFW!

Make Up for Little Shilpa Models

Make Up for Little Shilpa models

Youjia Jin

Youjia Jin

Daniela Barros

Daniela Barros

5 Tips for Journalists at LFW

1. Flat shoes: Yeah I get it, LFW or any fashion show for that matter, is the perfect place to show off your individual style so you’re bound to go all out on your outfit from head to toe. Cue the sky scraping heels. But remember as a journalist, you’ll have a seemingly endless list of shows to cover and they’re actually not all in the same place. We were dashing from venue to venue throughout the day, often missing one because a show previous to it had started real late. So make sure you pack some comfy flats in your bag that you can whip on and off to prevent your feet from aching too much.

2. Charger: This is a given, especially if you’re expected to write up shows that you’ve seen and take pictures for social media too. I had my crappy iPhone 4s with me that dies within an hour, but I also had my iPad which I wrote my reviews up on whilst on the go. Coffee shops in the area have outlets where you can charge your phone etc, but if you’re lucky which luckily I was, you’ll be allocated a press room in a hotel where you can write, charge and socialise in comfort. The press room at the ME Hotel was gorgeous and had the best view of London, unfortunately my pic doesn’t do it justice.

lfw - me hotel view 2

3. Water & Snacks: VITAL! You have to stay hydrated on a normal day, but at LFW it’s so important as you’re always on the go. Carrying a bottle of water with you will remind you to keep drinking rather than trying to find a shop somewhere. The same goes for food. Scheduling in a lunch and dinner break can be a little tricky when you have so many shows and presentations to attend so have a little stash in your bag just in case you can’t get a full meal. Biscuits became my best friends! The pics below are a couple of shows that I went to.

Gyo Yuni Kimchoe

Gyo Yuni Kimchoe

Asli Polat

Asli Polat

4. Big Bag: Shoes, charger, water, food – that’s just four things that should already be in your bag, not forgetting all the other things that you might want to put in. iPad or laptop, a notepad or a scarf for when it gets chilly later in the day. A spacious bag is sooo essential. I’ve lost count of the poor girls that I saw with tiny bags that struggled to contain their belongings. Make it easy for yourself, bring the right sized bag. The bag in my pic below was the perfect size.

lfw - big bag

5. Stay on top of your reviews: This is possibly the most important tip because it affects you plus the publication that you’re writing for. On the first day at LFW, I would write up the majority of my reviews throughout the day so that when I got home I only had a little bit of editing to do, or at most a couple of shows to write up. But on the following days, I left it all until when I got home because I didn’t have the time – BIG MISTAKE! Getting home at around 9pm tired and hungry and having to write up about 8 shows is never going to be easy. Plus, the quality of your writing tends to wane a bit…well mine does. Also remember to take lots of pics at the shows so you have something to look at when writing, rather than trying to remember tiny details that were on the garments.

So that’s it! I’ll have my Jimmy Choo and Zandra Rhodes interview up soon! Keep an eye out for it. Have you got any tips for LFW?

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