It’s no secret that African – inspired prints are easing their way onto the fashion scene, especially the street styles of London. Vibrant, loud and rich in colour, African prints can brighten up the dullest of outfits. As of now, there aren’t many places on the high street which supply this distinct style but online, business is booming!
Just ask Emma Amoafo, a 23 year old medical student but also the creator of Friday Born Designs – a clothing line that fuses traditional styles of West Africa with London trends. Since 2012, Emma has been delivering striking African – inspired pieces through her website and ASOS Marketplace at super affordable prices. But with the rise of independent boutiques and clothing lines launched by young creatives, what makes Friday Born Designs different?
‘African Fashion for a Cause’
Friday Born Designs’ tag line says it all. Using the profit that her garments make, Emma provides financial aid to Bless the Children International Home, an orphanage in Ghana. Not many clothing lines do this, and that’s what makes Friday Born Designs so unique.
But onto the clothes themselves. With some of her apparel, Emma keeps her designs minimal. A strip of African-inspired print lines shirts and dresses keeping her clothes simple but still redolent of Africa.
However, Friday Born Designs produce an array of dresses, shirts, two pieces and more that are highly embellished with the vivid print that makes the garments stand out. My favourite piece from her Top Button collection are the high waisted kente print shorts.
Unlike other online clothing lines, the menswear selection is just as strong as the women’s collection, if not stronger. Emma mixes denim with African print in much of her Palm Wine and Tea Cups collection, and the effect is impressive.
Another strong assortment within the collection is the men’s accessories. Ties and pocket squares sporting bright prints enhance an ordinary outfit perfectly.
Here’s what Emma had to say about her clothing line:
‘The fabrics I use are traditional, but the silhouettes and styles are contemporary and current, allowing them to perfectly fit in the diverse streets of the UK whilst being immediately recognised as African-inspired. I’m of the generation whose immediate thought when someone mentioned Ankara or Kente was of aunties at Church and grandmas at weddings. I had no interest in wearing African prints when I was young. As I got older, I started to appreciate the beauty and vibrancy of African prints, and when I started designing I made sure all my garments were fresh, things that you could imagine being sold in your favourite High Street shops. So I think what makes my brand special is its ability to amalgamate African aesthetic with London attitude.’
For more information on Friday Born Designs, please visit the website.